Analysis of Display Industry Operation

E-commerce has now entered every household. In this Internet age, online shopping has become an indispensable shopping method for urban families. In the past, buyers and sellers must also conduct transactions in a fixed place, but since the emergence of e-commerce, buyers and sellers can conduct various business activities without having to meet.

Why online shopping is so hot? Some people say that selling things online is cheap. Here is a question worth pondering, why e-commerce product prices will be cheaper? Is it due to differences in the supplier channels? The editor has conducted some analysis on this article.

The convenience and low prices of e-commerce websites have made it less and less available for people to go to traditional computer stores to purchase IT products. Especially for large items such as monitors, the online shopping service delivered directly to home is unmatched by traditional stores, which makes almost all of them Display manufacturers have chosen e-commerce as their new sales channel.

The fierce competition in the market and the competition among the e-commerce websites have caused the entire display industry to attract consumers with continuous price cuts. The behind-the-spot price reduction appears to be consumers, but behind convenience and cheapness, the display Is the cooperation and operation between the vendor and the e-commerce website really developing in a healthy manner?

This article interviewed many well-known display manufacturers to answer these questions.

The price of e-commerce is not the lowest. Online shopping is just a habit used by people. In 2011, China’s online shopping grew rapidly. The annual online shopping scale reached 809 billion yuan, accounting for 4.4% of the total retail sales of social goods in the country. From this data, it can be seen that the popularity of online shopping has gradually become an important way for modern urban residents to shop.

The supply channels are the same. Low price means that there is no difference between the price of the product in the online store and the physical store. This has always been a matter of greatest concern to consumers. In the case of goods, if the price of the product supplied by the supplier to the e-commerce provider is lower than that of the physical store supplier, it will inevitably produce a price difference and cause some consumers to receive unfair treatment.

The person in charge of the ViewSonic display brand told the reporter: “The channel for shipping to e-commerce is the same as the channel for traditional stores, and all channels use the same supply method, including e-commerce channels such as Jingdong and Yixun. There is no price difference."

E-commerce promotion and low-cost gross margin, only to attract the eye of the masses Since there is no supply method for the manufacturer, there is only one reason for the existence of low prices on the e-commerce website. The e-commerce provider has to raise awareness or price competition with other e-commerce providers. And use a strategy.

According to the person in charge of the ViewSonic display manufacturer, e-commerce companies in holiday promotions will generally consult manufacturers on product pricing, but whether or not they participate depends on the wishes of the manufacturers.

In fact, such promotions have brought a win-win situation: e-commerce has increased awareness, manufacturers have increased sales, consumers have benefited, and they have made up for profits in volume, which is undoubtedly a wise move right now.

Low-cost sales are not at fault, but the after-sales problem is the key. Although low-cost promotion is only a business strategy of a company, as long as consumers benefit, it is actually worth promoting. However, the important issue is that prices are low and consumer after-sales problems are not guaranteed. This is something that we absolutely do not want to see.

There are thousands of brands like Jingdong Yixun e-commerce website, tens of thousands of kinds of products, international brand names, and some small businesses that have just started. With the experience of editors, if they choose online shopping, they still prefer big brands. Once consumers encounter after-sales problems in the end is to find electricity providers to solve or find vendors to solve? At that time, e-commerce allows consumers to find manufacturers, manufacturers to shirk responsibility to e-commerce, and the final victims are consumers. The reporter here has two questions about this issue.

Question one: If consumers have to solve after-sales problems, is to find electricity suppliers or manufacturers?

Question two: For example, some small manufacturers are selling products to e-commerce vendors today, and then closed down due to poor management. Who should buy the consumers of their products to deal with after-sales problems?

According to questions raised by reporters from the well-known American brand, ViewSonic, they said: “It has detailed cooperation agreements with e-commerce companies. Consumers need to go through the after-sales system and service content after purchase. They will normally return and protect consumers’ rights and interests. At the same time, as an international big brand, product quality and after-sales products will surely be guaranteed, and there will hardly be any case in which electric products are sold today and will be closed tomorrow, such as: BenQ, Qiushi, ViewSonic, Samsung, etc. enterprise.

E-commerce is a double-edged sword. Although it is convenient, it should also be considered by consumers. With the advancement of IT technology, the computer prices we use today have generally been improved, especially in this era of network information, to the world economy. Development has brought a huge impact. Nowadays, most of the companies' operations are inseparable from the network, and the network has already become the basis of e-commerce.

The popularization of e-commerce has not only triggered a series of people's thinking, it has brought great convenience to people in shopping, but it also has many disadvantages to follow, including market order, consumer rights protection, account information security, etc. .

The most important one is the market order and the consumer's rights and security issues. As mentioned before, the low-cost promotion of e-commerce will inevitably create unfair treatment for consumers who buy products in the stores. It is necessary to negotiate more with businesses to determine how to customize strategies so as to create a fair, fair, and transparent market, so that every consumer can quickly and easily buy a satisfactory product.

In summary, the emergence and popularity of e-commerce objectively illustrate the future direction of industrial development. In the system that is not yet sound and complete, e-commerce should be considered by consumers, rather than pursuing brand awareness and profit blindly. So as to harm the interests of consumers.